Once while making a presentation during a product launch, an anxious person asked our founder Mohinder Sobti, ‘give me one good reason I should invest in a Swiss Watch’ and thats when, he said ‘Every Watch tells time, it’s Only a Swiss Made Watch, that, tells Your time. Simply meaning to express, that when a…

Having being born as a girl is my privilege. During my youth I was an active chess player and I became the first girl national youth champion of my small country in South America. Victory was fine but, it had its not so fine sides as well. I would notice that whenever I would win…

Racism is the belief that race is a primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race. As a practice, it means the same thing as racial discrimination. In the case of institutional racism, certain racial groups may be denied rights or benefits, or receive…

With power, comes great responsibility. And it’s upon us, to decide how we will use this power, especially when working in large organizations, based in East Europe, where only the boss’s decision matters. A well groomed boss must be a perfect blend of confidence, leadership skills, innovative ideas, potential to take risks, candid with his…

Internet is changing the dynamics of marketing and sales. Consumers are becoming more and more knowledgeable about the product value, offers from competition and price competitiveness, most of which is easily available online. With internet becoming more and more easily assessable, now even via mobile phones and to a much wider group of users globally,…

A full-frame digital SLR is a digital single-lens reflex camera (DSLR) fitted with an image sensor that is the same size as a 35 mm (36×24 mm) film frame. This is in contrast to cameras with smaller sensors, typically of a size equivalent to APS-C size film, much smaller than a full 35 mm frame….

A very good friend of mine, asked me ‘Does Singh mean a Leo and why’? Yes indeed Singh means a Leo and to answer ‘why’, I will have to describe certain incidents in the Indian History, in order to explain its cause. In the year 1675, some Kashmiri Pandits (a person who belongs to a…

During my course of teaching in a hospitality school in Suriname, I was often asked by my students on dos & don’ts one should follow during their interviews. I have briefly outlined some important points below. In an interview, it’s not always just what you say that is important, but also how you say it…

Often clients think that producing a TV commercial is simply asking one of those glamorous models to talk about your product on TV. I say there is more to that. I have briefly outlined some essentials to an effective TV commercial. Put People in Your Commercial People relate to other people. Putting people into your…

What is your 30 second commercial? What introduction do you use at networking events that creates interest and response? If you are like most people you are shaking your head thinking, “Oh no! Not that 30 second commercial lecture again.” Its true most of hate sitting down to write them, they confuse us, baffle us,…

Human body is the tool that vital force penetrates at all times when the body is alive. There are channels or we call chakras that this life force uses to flow through. Sometimes chackras are stuffed and the energy is not flowing freely. Most common problem for chackras to close down is stress that is…

Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix “the offering.” Your offer is controlled by the following variables often referred to as the four Ps in marketing: Product Price Place (Distribution) Promotion By using variations of these four components…

The topic of how to sign-off an email is probably a concern for many emailers. Those who are concerned about being perceived favorably wonder how to sign-off with the appropriate tone, close with the intended meaning getting across as well as how not to look redundant by always including the same closing. First things first….

How often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? Frequency marketing is simply identifying high value customers and building a solid relationship with them. It…

Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a TV station’s production house? Don’t get lost in the flurry of questions. Here are…

One question, I am often asked while making presentations to prospects is: what is the difference between Marketing & Advertising? While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions…

“I never get any replies to my ads!” said Melvin, one of my most appreciated clients from the Caribbean. We met after almost a year while I was returning to The Hague from Amsterdam. We talked while recalling some of our past projects. To my surprise he asked me, if my expertise in advertising goes…

Whether it’s on the internet or in any offline business sector, competition is fierce. That’s why one of the most lucrative markets right now is in advertising; getting noticed is not just a part time job but a full time effort. Whether you’re running a really small business or a big one, you’ll realize that…

White balance is a subjective decision, and I would suggest not letting the camera make that decision for you–thus, it’s best to avoid the ‘auto white balance’ AWB, or the automatic white balance setting on your camera. In AWB, the scene is analyzed during the exposure and calculations are made by the camera’s software, and…

Its easy to joke on a Sardar saying its Sardarji its 12 ‘o’ clock or, Sardarji barah baj gaye, but how many of us actually know the meaning in between these words? And, how many pride a Sikh? History has it that, India, was ideally a hindu country, until the mughals invaded India and forced…