The modern business landscape is split between two distinct marketing philosophies. On one side stand the “Digital Natives”—the content creators, social media influencers, and self-styled digital marketing experts of the 2020s. On the other are the “Brand Architects”—the classically trained marketing and advertising managers who came of age in the 1980s, their strategies built on…
Tag: social-media
Category Management in the Age of Social Media: From Bloggers to UGC Creators
Category management, once a buzzword in traditional marketing, is now reshaping itself in the age of social media. If you’ve studied Marketing Management by Philip Kotler (9th edition), you’ll remember the chapter where category management was introduced as a vital concept for brands in the 1990s. While marketing managers back then focused heavily on the broad principles…
Building Yourself as a Brand in the Age of AI and Digital Marketing
Discover why personal branding matters more than ever in today’s AI-driven digital marketing era. Learn how building yourself as a brand boosts business success and audience trust. Building Yourself as a Brand in the Age of AI and Digital Marketing In today’s fast-moving world of AI and digital marketing, one truth stands out: if you’re in…
From LOCKDOWN To LEGACY: The Journey Of Stylish Indian
From Lockdown to Stylish Indian: A Producer’s Creative Journey When the World Stopped, Creativity Had to Find a Way The COVID-19 pandemic brought industries worldwide to a halt. For producers and content creators, the lockdowns meant closed sets, cancelled projects, and months without creative output. Masks, restrictions, and the fear of meeting strangers turned collaboration…
Beyond the Pose: How Lifestyle Photography Builds Your Authentic Brand Story
Discover how lifestyle photography is the key for bloggers and content creators to build an authentic personal brand. Learn to tell a compelling story of a balanced, healthy, and successful life. Beyond the Pose: How Lifestyle Photography Builds Your Authentic Brand Story In today’s digital world, a picture is worth more than a thousand words—it’s…
Exquisite Lifestyle 