In today’s digital landscape, harnessing the power of external voices is crucial for brand growth. But the terminology can be confusing. Are Content Creators, UGC Creators, and Influencers all the same? The short answer is: No, but they often overlap. Understanding the strategic differences between these three vital roles will help you maximize your marketing…
Tag: Creator Economy
Category Management in the Age of Social Media: From Bloggers to UGC Creators
Category management, once a buzzword in traditional marketing, is now reshaping itself in the age of social media. If you’ve studied Marketing Management by Philip Kotler (9th edition), you’ll remember the chapter where category management was introduced as a vital concept for brands in the 1990s. While marketing managers back then focused heavily on the broad principles…
Exquisite Lifestyle 