Internet is changing the dynamics of marketing and sales. Consumers are becoming more and more knowledgeable about the product value, offers from competition and price competitiveness, most of which is easily available online. With internet becoming more and more easily assessable, now even via mobile phones and to a much wider group of users globally,…

A full-frame digital SLR is a digital single-lens reflex camera (DSLR) fitted with an image sensor that is the same size as a 35 mm (36×24 mm) film frame. This is in contrast to cameras with smaller sensors, typically of a size equivalent to APS-C size film, much smaller than a full 35 mm frame….

A very good friend of mine, asked me ‘Does Singh mean a Leo and why’? Yes indeed Singh means a Leo and to answer ‘why’, I will have to describe certain incidents in the Indian History, in order to explain its cause. In the year 1675, some Kashmiri Pandits (a person who belongs to a…

During my course of teaching in a hospitality school in Suriname, I was often asked by my students on dos & don’ts one should follow during their interviews. I have briefly outlined some important points below. In an interview, it’s not always just what you say that is important, but also how you say it…

Often clients think that producing a TV commercial is simply asking one of those glamorous models to talk about your product on TV. I say there is more to that. I have briefly outlined some essentials to an effective TV commercial. Put People in Your Commercial People relate to other people. Putting people into your…

What is your 30 second commercial? What introduction do you use at networking events that creates interest and response? If you are like most people you are shaking your head thinking, “Oh no! Not that 30 second commercial lecture again.” Its true most of hate sitting down to write them, they confuse us, baffle us,…

Human body is the tool that vital force penetrates at all times when the body is alive. There are channels or we call chakras that this life force uses to flow through. Sometimes chackras are stuffed and the energy is not flowing freely. Most common problem for chackras to close down is stress that is…

Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix “the offering.” Your offer is controlled by the following variables often referred to as the four Ps in marketing: Product Price Place (Distribution) Promotion By using variations of these four components…

The topic of how to sign-off an email is probably a concern for many emailers. Those who are concerned about being perceived favorably wonder how to sign-off with the appropriate tone, close with the intended meaning getting across as well as how not to look redundant by always including the same closing. First things first….

How often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? Frequency marketing is simply identifying high value customers and building a solid relationship with them. It…

Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a TV station’s production house? Don’t get lost in the flurry of questions. Here are…

One question, I am often asked while making presentations to prospects is: what is the difference between Marketing & Advertising? While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions…

“I never get any replies to my ads!” said Melvin, one of my most appreciated clients from the Caribbean. We met after almost a year while I was returning to The Hague from Amsterdam. We talked while recalling some of our past projects. To my surprise he asked me, if my expertise in advertising goes…

Whether it’s on the internet or in any offline business sector, competition is fierce. That’s why one of the most lucrative markets right now is in advertising; getting noticed is not just a part time job but a full time effort. Whether you’re running a really small business or a big one, you’ll realize that…

White balance is a subjective decision, and I would suggest not letting the camera make that decision for you–thus, it’s best to avoid the ‘auto white balance’ AWB, or the automatic white balance setting on your camera. In AWB, the scene is analyzed during the exposure and calculations are made by the camera’s software, and…

Its easy to joke on a Sardar saying its Sardarji its 12 ‘o’ clock or, Sardarji barah baj gaye, but how many of us actually know the meaning in between these words? And, how many pride a Sikh? History has it that, India, was ideally a hindu country, until the mughals invaded India and forced…

As an internist, I meet around 80 or at times even more patients every day. Each one of my patients have a story, a story worth telling. Some are the funny side of life while others are more dramatic. One fine Friday morning, my patient Maya a woman in her late 40s, diabetic whom I…

Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace? It’s important to realize that packaging always either has a negative or positive influence on the purchaser. A negative impression can detour…

Does the thought of going to a job interview cause your palms to sweat and your body to break out? Asked Mimi during our recent brainstorm sessions. I answered saying, it does not happen to me anymore but I do know many, who would consider themselves into such a situation. The vast majority of job…

In my 10+ years experience of working with clients, one thing I’ve noticed is; there are some business owners that have defined their niche market and have a clear picture of which it is they are marketing to and there are others that tend to waiver or be unsure. Often business owners view a niche…

A brand strategy is the core of all sales efforts, customer service and corporate communications. It sets the tone for internal and external interactions at every level. Every company, even a startup, should have a brand strategy in place before initiating a marketing program. A brand strategy can: Make you stand out from your competitors….

I was scheduled to Travel to a small town Nickerie, at the West cost of Suriname on the boarder of Guyana. It’s a distance of 250 kms, from Paramaribo the Capital City of Suriname. I have traveled on this route before. It’s a beautiful stretch of the Savanna and the Amazon rain forests. At times…

It always bothers me when people outside a discipline believe that Advertising and Marketing is trivially simple. Both Advertising and Marketing is challenging and needs discipline to achieve results. Very few people understand it. Those who don’t, almost always fail. Even a lot of the people who do, still fail at it! I met Charles,…