As an internist, I meet around 80 or at times even more patients every day. Each one of my patients have a story, a story worth telling. Some are the funny side of life while others are more dramatic. One fine Friday morning, my patient Maya a woman in her late 40s, diabetic whom I…
Author: Editor
Brand Packaging
Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace? It’s important to realize that packaging always either has a negative or positive influence on the purchaser. A negative impression can detour…
Calming your interview jitters
Does the thought of going to a job interview cause your palms to sweat and your body to break out? Asked Mimi during our recent brainstorm sessions. I answered saying, it does not happen to me anymore but I do know many, who would consider themselves into such a situation. The vast majority of job…
Defining Your Niche Market
In my 10+ years experience of working with clients, one thing I’ve noticed is; there are some business owners that have defined their niche market and have a clear picture of which it is they are marketing to and there are others that tend to waiver or be unsure. Often business owners view a niche…
St. Peter and Paul Cathedral in Paramaribo, Suriname
A historic landmark in Suriname continues to serve as a pillar of historic remembrance. A must-see historic site in the small country of Suriname in South America is an old wooden church – the Petrus and Paulus Cathedral – (also known as the St. Peter and Paul Cathedral) considered to be the tallest structure of…
Branding: a key strategy in the age of parity
A brand strategy is the core of all sales efforts, customer service and corporate communications. It sets the tone for internal and external interactions at every level. Every company, even a startup, should have a brand strategy in place before initiating a marketing program. A brand strategy can: Make you stand out from your competitors….
A Trip to Nickerie
I was scheduled to Travel to a small town Nickerie, at the West cost of Suriname on the boarder of Guyana. It’s a distance of 250 kms, from Paramaribo the Capital City of Suriname. I have traveled on this route before. It’s a beautiful stretch of the Savanna and the Amazon rain forests. At times…
The Synagogue and Mosque of Paramaribo, Suriname
It’s not that uncommon for Jews and Muslims to be living together! However, there is probably only one place in the world where it’s quite obvious to see a mosque and a synagogue at the same premises, sharing one common boundary wall. At the Keizer Street in Paramaribo, the Jewish Synagogue Neveh Shalom and the…
Advertising and Marketing is Challenging
It always bothers me when people outside a discipline believe that Advertising and Marketing is trivially simple. Both Advertising and Marketing is challenging and needs discipline to achieve results. Very few people understand it. Those who don’t, almost always fail. Even a lot of the people who do, still fail at it! I met Charles,…
History of Fashion Design
History of fashion design refers specifically to the development of the purpose and intention behind garments, shoes and accessories, and their design and construction. The modern industry, based around firms or fashion houses run by individual designers, started in the 19th century with Charles Frederick Worth who, beginning in 1858, was the first designer to have his label sewn into…
Our Style Is Fashion
“Fashion is a form of ugliness so intolerable that we have to alter it every six months”. – Oscar Wilde Yet, most of us have let some brands dominate us and our lifestyle. We are one unique individual creativity of Our Mother Earth. We are all unique, so much that, even twins by birth have…
Our Style, builds Our Character
We have grown with fashion governed by brands. Starting our day since morning; the first sip of our coffee or tea, followed by brushing our teeth with the toothpaste, the soap and shampoo we bath with. The shaving kit and the gel we use for our grooming and all those deos we use. The underwears…